NAVTEQ Get on Board (GOB) is an Enterprise customer marketing program based upon performance and loyalty. All NAVTEQ Enterprise Americas customers with a signed license agreement are eligible to participate in the program. There are four objectives:
The GOB overview presentations which provide details on the marketing activities available to Gold, Silver, and Bronze members.
All GOB members have continuous access to NAVTEQ logos and brand guidelines, promotional videos & webinars, NAVTEQ collateral and the NAVTEQ Facts Newsletter.
Customers can work with NAVTEQ customer marketing and your NAVTEQ account executive to draft the copy for one or more press releases. Common topics include new agreements, customer wins, or innovative product launches. The press releases will be distributed via PR Newswire. Lead Time = 2-3 weeks.
All GOB members have access to the NAVTEQ Map Reporter. We also offer the option to add this hyperlink to your company website or create a "white label" application that can be embedded on your company website. Lead Time = 2-4 weeks.
NAVTEQ offers all of our customer’s access to the exclusive Reseller Welcome Kit, which contains frequently used tools to kick-start your sales efforts. NAVTEQ will also be hosting a variety of product-focused webinars to provide you with the latest information about relevant NAVTEQ products and new content. NAVTEQ also encourages you to visit us at our Chicago headquarters, where NAVTEQ product managers are eager to work with you to identify mutually beneficial opportunities with new products or technology.
Customers can leverage the NAVTEQ brand by using logos while promoting your product in print and web advertising. On a case-by-case basis, NAVTEQ will assist with funding customer advertising campaigns if the appropriate logos are used. Lead Time = 1-2 weeks.
At several large tradeshows during the year, NAVTEQ offers customers the opportunity to demonstrate products and services in the NAVTEQ booth. In some cases preference will be given to customers without their own booth at a given tradeshow. Lead Time = 6-8 weeks.
Customers can work with your NAVTEQ account executive and NAVTEQ customer marketing to develop joint case studies for publication. Typically an end-user highlights a solution using a customer application and NAVTEQ map data. Customers complete a questionnaire and provide additional content, while NAVTEQ will write the case study. Lead Time = 4-6 weeks.
Customers can showcase an innovative solution or new initiative with NAVTEQ data via webinar. This interactive forum will allow customers to promote products and services with live audio and video in a 30-45 minute presentation, followed by live Q&A from attendees. Customers will work with NAVTEQ customer marketing and their NAVTEQ account executive to create the presentation and invitation materials, while NAVTEQ will host the event itself. For more information on the process, click here. Lead Time = 6-8 weeks.
Through the GOB program, NAVTEQ will fund customer participation in a limited number of webinars hosted by prominent industry media companies. This interactive forum will allow customers to promote products and services with live audio and video in a 45 minute presentation, followed by live Q&A from attendees. Typically the content will focus on an end-user case study. Customers will work with NAVTEQ customer marketing, their NAVTEQ account executive, and the third part host to create the presentation and invitation materials. Lead Time = 8-9 weeks.
NAVTEQ will work with customers on joint speaking opportunities at relevant industry tradeshows. Speaking engagements provide visibility for your company and a forum for networking and collaborating with other industry professionals. Customers will work with NAVTEQ Customer Marketing to secure opportunity, submit abstract, and develop speaking points. Lead Time = 4-6 weeks.
NAVTEQ values our customers' expertise and insight on the market and industry trends. Customers have the opportunity to serve as a panelist at various NAVTEQ-hosted events throughout the year, including the annual Directions event. Select customers may also be invited to demonstrate their products and services in a kiosk at these events. Customers will work with NAVTEQ Customer Marketing to secure opportunity. Lead Time = 4-6 weeks.
Customers have the opportunity to collaborate with NAVTEQ on a custom webpage, as a part of the "Customer Collaboration" section on NN4D. This will highlight the relationship between NAVTEQ and the customer with key messaging, case studies, collateral, events, and other collaborative materials specific to NAVTEQ and the customer. The customer will work with NAVTEQ customer marketing and their NAVTEQ account executive to develop the content for the page. The site will be owned and maintained by NAVTEQ. Click here to download the template. Lead Time = 4-8 weeks.
For more information, to get started, or to find out your membership level, contact your NAVTEQ Account Executive.
