October 27, 2011 – Sunnyvale, CA
NAVTEQ held its second LBS Developer Day in Sunnyvale with our partners Sprint and Plug and Play Tech Center. This event was focused on the great indoors, the exciting new frontier in mapping which presents a huge business opportunity for mobile. The afternoon was filled with informative panels, speakers, and demos from leaders such as Cisco, Qualcomm, NAVTEQ, Sony Ericsson, Esri and others.
NN4D registered members can access all of these recent presentations to learn about this growing opportunity as consumers and businesses embrace a holistic experience to navigate and explore interior spaces.
| Topic | Speaker |
|---|---|
| The great indoors – the new frontier in mapping and navigation - insights into growth and opportunity for programs such as advertising, affinity, asset and inventory management, access point, and loyalty. | • Tristian E. Lacroix, VP, Marketing and Business Development, indoorLBS.com • Rahul Desai, Destination Maps NA Product Manager, NAVTEQ & Mick Welch, LPA Product Manager, NAVTEQ |
| Technology panel Information on the technology that is currently available and what's coming for this next. Technology is not as far in the future as you might think; plus exciting new developments are on the way. |
• Bob Friday, CTO, Wireless Networking Business Unit, Network Services Group, Cisco • Cormac Conroy, VP of Engineering, Qualcomm • Chuck Rieger, R&D Fellow, NAVTEQ • Blake Bullock, Sr. Product Manager, CSR |
| The importance of analytics Where is everybody? Analytics programming, data and GIS capability |
• David Martinez, Technology Lead, Esri Developer Program, Esri |
| Quickly begin writing an indoor app How to get started with Whatamap and VisioGlobe SDKs | • Antti Saarinen, Whatamap • Hector Briceno, VP Engineering, Visioglobe |
