NAVTEQ LocationPoint™ Advertising

Do you develop applications for mobile devices, tablet or PNDs? Do your applications run on connected devices and are they location-aware? Are you interested in discovering opportunities for new revenue streams? If the answers are 'yes', then you can join NAVTEQ's LocationPoint™ Advertising Network by integrating LocationPoint into your applications. Explore the possibilities here!

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Unlike regular mobile display advertising, research shows that consumers actually appreciate and value ads that are relevant to their location and context.

Developers of commercial apps now have access to NAVTEQ's global mobile location-based ad network through two distinct LocationPoint APIs.

  • Our REST API allows deep customization of the ad experience
  • Our new Web App API gives access within hours to the LocationPoint network to deliver pre-formatted ads that will seamlessly support new, cutting-edge ad features as they emerge

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Why NAVTEQ LocationPoint?

New Revenue Opportunities

Generate ad revenues through LocationPoint to offset or reduce your costs.

Improve Competitiveness

Our existing LocationPoint Advertising customers increase their competitiveness with additional features and or lower costs to the end-user.

Sticky, High Value Advertising

Deliver targeted, relevant and actionable in-app ads to users, prompting users to stay logged into your app or visit it more frequently. LocationPoint provides ads to users in proximity to an advertiser's location while using the user's context and demographics to ensure added value.

Actionable and Engaging

Powerful calls to action, such as click to web, call, map, route or coupon hook consumers by providing them with easy one-click options to find out more about the retailer, brand or offer.

Forward Compatible

The LocationPoint Web App API future proofs your app through automatic integration of new LocationPoint Advertising features as they emerge without changing codes, recompiling or releasing app updates.

Consumer Focus

NAVTEQ is fully engaged with consumers on the best presentation for advertising and has validated end-user research to illustrate advertising value.

Turnkey Service

NAVTEQ takes care of ad sales, campaign management, billing and reporting. Just plug the LocationPoint advertising service into your application and start earning money.

Platform Independent

LocationPoint can be used across any platform. This includes PNDs, RIM, Symbian™, Android™, iOS™, Windows® Phone and even proprietary platforms.

Trusted Partner

NAVTEQ has many years of experience within location-based advertising with patented technology and advanced platforms.

To find out how you can start working with our APIs, contact us today.