Check out FAQs, forums, knowledgebase, Map Reporter, blogs, documentation, and responsive trouble ticket support.

Stephanie came to the NN4D as part of NAVTEQ's acquisition of Mapsolute. Based in Germany, Stephanie is responsible for technical writing, documentation, forum, and email support for Map Reporterand MapTP. Stephanie has a strong blend of technical acumen and documentation subject- matter expertise making her a valuable resource to our organization.

Stephanie received a BSc. in Computer Science from the University of Applied Sciences in Darmstadt, Germany, and a MSc. in Computer Science from a joint program at the University of Applied Sciences in Darmstadt and from the University of Wisconsin - Platteville. Additionally, she has studied Information and Documentation for two years.

Check out FAQs, forums, knowledgebase, Map Reporter, blogs, documentation, and responsive trouble ticket support.

Kristina made the transition to the partner and developer program team after spending time with NAVTEQ’s consumer group. Kristina provides marketing event support on a global basis for developer-targeted shows and events, including the NAVTEQ Global LBS Challenge, JavaOne, Symbian Smartphone and others.

Kristina’s experience working within the NAVTEQ sales organization has enabled her to take an immediate lead to ensure that NAVTEQ puts its best presence forward during events. Kristina’s background includes both bachelor’s and master’s degrees in history. She strongly believes that NN4D is totally awesome.

Score:

NAVTEQ LocationPoint™ Advertising Business Models

NAVTEQ takes great pride in providing flexible licensing terms for NAVTEQ® map data and related dynamic content. With the development of the NAVTEQ LocationPoint™ Advertising Platform and NAVTEQ Media Solutions group we can now work with our customers, large and small, to offer advertising based business models as an alternative or in addition to a licensing model. This approach can help to reduce customer BOM costs, and/or enable customers to offer free ad-supported services to their end users.

In general, NAVTEQ Advertising based business models are based on a number of factors that are similar to our licensing model, including:

Functionality or use of the data
Area of the map data
Content, including traffic, POIs, attributes, and third-party data
Volume, i.e., the number of users or accesses to the database
License term and commitments
Placements and type of advertising that will be displayed within the application

Functionality. "Low functionality" data, used in applications such as desktop-based mapping, is generally priced lowest; "high functionality" data, such as in-vehicle navigation with turn-by-turn directions is generally priced highest. Phone-based applications and Personal Navigation Devices (PNDs) fall in between.

Area. NAVTEQ divides its data offerings into regions: North America, Europe, and World Markets. Europe and North America may be subdivided by the amount of population within the area desired.

Content. Certain Points of Interest (POIs), such as Extended Listing POIs carry a premium, as does rich content internally developed or from specialized third party providers, such as Fodor's and Zagat's restaurant guides. Similarly, dynamic content such as traffic information is priced separately. Other special attributes can be included in the data provided to the customer for additional fees.

Volume. Advertising based business models also can be determined by the number of users of the data, or if a server is used, by the number of hits to the server.

License Term. Advertising agreement terms generally range from three to five years, but NAVTEQ can tailor the term to meet particular customer needs.

Advertising Inventory Placement. Ad placements, and the resulting ad impressions, within customer applications or devices are a key element of the advertising-based business model. We work with our customers to design advertising into such applications and devices to maximize ad placements without deteriorating the user experience or user interface.

We work with our advertising affiliates to identify the key application use cases, to analyze the UI flow for these use cases, and to identify appropriate and effective ad placements based on our own consumer research and advertising expertise. These placements are documented and become part of the advertising agreement. Since the NAVTEQ LocationPoint™ Advertising Platform is designed to deliver highly targeted, high-value in-application advertising in lieu high-volume banner ads, we typically expect from 2 – 4 ad impressions within each major application use case or transaction.

An advertising based business model can complement the pricing models for:

Media/PND
Server
Business Solutions

NAVTEQ will work with you to determine which Advertising based business model will fit with your application such as an offset to license fees paid. In general, NAVTEQ is flexible to find the best business model for your target market.

For more information related to Advertising based business models, please contact a NAVTEQ sales representative.